Tim Cook Says ‘Strong Demand’ For 2016 MacBook Pro Helped Set New Mac Sales Record Last Quarter

Apple reported its second quarter earnings results earlier this week, and during its subsequent conference call, CEO Tim Cook said Mac revenue hit a new March quarter record due to “strong demand” for the latest MacBook Pro with Touch Bar models, released in October 2016.


We had great Mac results during the quarter. Revenue grew 14 percent to a new March quarter record, and we gained market share thanks to strong demand for our new MacBook Pros. Our Mac business has generated over $25 billion in revenue over the past four quarters.

Apple sold 4.2 million Macs in the quarter, up four percent from the 4 million it sold in the year-ago quarter, but it does not break out sales on a model-by-model basis. Mac-related revenue totaled 5.8 billion, up 14 percent from 5.1 million in the year-ago quarter, a new all-time record in the second quarter.

Apple’s record March quarter was achieved despite a lack of hardware updates to the MacBook, MacBook Air, iMac, Mac Pro, and Mac mini in over one to three years depending on the model. The MacBook Pro was the only Mac that Apple updated in 2016, beyond making 8GB RAM standard on the 13-inch MacBook Air.

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Even the 2016 MacBook Pro faced its fair share of criticism when it launched. Some professional users were disappointed about the removal of all but two or four Thunderbolt 3 ports, while others faced battery life concerns and graphics issues that were eventually addressed with software updates.

Fortunately, updates are on the horizon. Last month, Apple made the rare move of pre-announcing that it’s working on new pro-focused iMac models that will launch later this year. It’s also working on a new Mac Pro that will feature a “modular” design, after admitting the 2013 model has thermal constraints.

Apple analyst Ming-Chi Kuo of KGI Securities said new 13-inch and 15-inch MacBook Pro models with faster Kaby Lake processors would enter mass production in the June quarter. He also said new 12-inch MacBook models would enter production in the spring, and some high-end models could supposedly have 16GB of RAM.

Kuo also mentioned a “15-inch MacBook” that would include 32GB of RAM and enter mass production in the early fourth quarter, which starts in September. He said the model would be “the most significantly redesigned product this year,” and he believes it will adopt desktop-class RAM to satisfy high-end users.

Hardware references to possible next-generation MacBook Pro models were discovered in macOS 10.12.4 in February. It’s less certain if the MacBook Air will continue to receive updates, or be supplanted by the 12-inch MacBook entirely, while Apple said the Mac mini remains an “important product” in its lineup.

“We’re investing aggressively in [the Mac’s] future, and we are very excited about the innovation we can bring to the platform,” said Cook.

Related Roundup: MacBook Pro
Tag: Tim Cook
Buyer’s Guide: MacBook Pro (Neutral)

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9to5Rewards: Distil Union’s Wally Case and Wally Ether for iPhone [Giveaway]

This week’s 9to5Rewards partner is Charleston, South Carolina-based Distil Union. The company offers a thoughtfully crafted selection of products ranging from iPhone cases, slick wallets, to a smartphone/tablet stand. Distil Union is a small business that believes in using design to create better experiences.

The company is offering a choice of its Wally Case or Wally Ether for iPhone to give away to three 9to5Mac readers this week.

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Happy Hour Podcast 118 | Disappearing Apple Watch apps, Siri Speaker at WWDC, and AAPL earnings

This week Benjamin and Zac discuss the state of watchOS software and disappearing Apple Watch apps, the rumored Siri Speaker possibly expected at WWDC, a wild iPhone 8 launch claim, and Apple’s latest quarterly earnings results. 9to5Mac’s Happy Hour podcast is available for download on iTunes and Apple’s Podcasts app, or through our dedicated RSS feed for Overcast and other podcast players.

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9to5Toys Last Call: iPhone 7 Smart Battery Case $65, Synology 2-Bay NAS $140, Heroes & Castles for iOS $1, more

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: TwitterRSS FeedFacebookGoogle+ and Safari push notifications.

TODAY’S CAN’T MISS DEALS:

Last Call Updates:

9to5Rewards: Waterfield Designs’ popular Bolt Briefcase [Giveaway]

Apple iPhone 7 Smart Battery Case in multiple colors: $65 (Reg. $99)

Daily Deals: Synology DiskStation 2-bay Network Storage (NAS) $140, Sony Streaming 4K Blu-ray Player $75, more

Today’s Best iOS & Mac Game/App Deals: Heroes and Castles $1, Block Fortress $1, more

JVC 6.8-inch Apple CarPlay + Android Auto In-Dash Receiver $450 (Reg. $600)

Apple 15-inch 512GB MacBook Pro w/ Touch Bar $399 off

Apple 13-inch MacBook Air 256GB now $279 off

Apple iPhone 6s (manufacturer refurb): 16GB $280, 64GB $340, more

Caterzillar iOS platformer gets very first price drop: $1 (Reg. $3)

10 reasons why the Panasonic Lumix GH5 might be my next camera [Video]

9to5Rewards: Spiderlight Backpacker Kit for DSLR, GoPro and more! [Giveaway]

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Smartphone Accessories: Top Greener Dual USB Charger Outlet $15, more

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GE Sol smart lamp coming this fall with HomeKit and Alexa support

Aero is the portable eBike that folds in 3 seconds, has a 45 mile range

Battle Bay for iOS/Android from the makers of Angry Birds available now

MORE DEALS STILL LIVE:

Herman Miller 15% off sale delivers rare discounts, free shipping

Hootoo Shuttle USB-C Hub adds 3 USB-A ports & more to your MacBook for $30

Lexar microSD to Lightning Card Reader for iPhones $15 (Reg. $25)

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9to5Toys Lunch Break: iPhone 7 Smart Battery Case $70, Synology 2-Bay NAS $140, Heroes & Castles for iOS $1, more

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: TwitterRSS FeedFacebookGoogle+ and Safari push notifications.

TODAY’S CAN’T MISS DEALS:

Apple iPhone 7 Smart Battery Case in multiple colors: $70 (Reg. $99)

Daily Deals: Synology DiskStation 2-bay Network Storage (NAS) $140, Sony Streaming 4K Blu-ray Player $75, more

Today’s Best iOS & Mac Game/App Deals: Heroes and Castles $1, Block Fortress $1, more

JVC 6.8-inch Apple CarPlay + Android Auto In-Dash Receiver $450 (Reg. $600)

Apple 15-inch 512GB MacBook Pro w/ Touch Bar $399 off

Apple 13-inch MacBook Air 256GB now $279 off

Apple iPhone 6s (manufacturer refurb): 16GB $280, 64GB $340, more

Caterzillar iOS platformer gets very first price drop: $1 (Reg. $3)

10 reasons why the Panasonic Lumix GH5 might be my next camera [Video]

9to5Rewards: Spiderlight Backpacker Kit for DSLR, GoPro and more! [Giveaway]

MORE NEW GEAR FROM TODAY:

Smartphone Accessories: Top Greener Dual USB Charger Outlet $15, more

NEW PRODUCTS & MORE:

GE Sol smart lamp coming this fall with HomeKit and Alexa support

Aero is the portable eBike that folds in 3 seconds, has a 45 mile range

Battle Bay for iOS/Android from the makers of Angry Birds available now

MORE DEALS STILL LIVE:

Herman Miller 15% off sale delivers rare discounts, free shipping

Hootoo Shuttle USB-C Hub adds 3 USB-A ports & more to your MacBook for $30

Lexar microSD to Lightning Card Reader for iPhones $15 (Reg. $25)

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