Bose takes on AirPods and Beats by baking in Google

Apple’s AirPods and Beats headphones are getting some fresh competition from one of the biggest audio companies in the game. And they’re getting a little help from Apple’s rival, Google. Bose unveiled two new products today. One is its first ever foray into the world of truly wireless earbuds. The other is a pair of […]

(via Cult of Mac – Tech and culture through an Apple lens)

Apple Launches New urBeats3 Earphones, New Colors for BeatsX

Apple today quietly introduced new urBeats3 Earphones that come equipped with a Lightning connector, allowing them to work with Apple devices that don’t have a headphone jack – the new iPhone 8, iPhone 8 Plus, and iPhone X, plus the existing iPhone 7 and 7 Plus.

Apple is also offering a model that has a traditional 3.5mm plug that works with iPads and other Apple devices that continue to offer a headphone jack.



Apple says the urBeats3 wired earphones feature a “fine-tuned acoustic design” for an “exceptional listening experience.” They ship with a variety of eartip options for a customized fit, and include secure-fit wingtips for a comfortable, secure fit when working out.

The urBeats3 earphones with a Lightning connector are available in Silver, Gold, and Black to match the new Gold, Silver, and Space Gray iPhone models. The iPhone 8 and 8 Plus come in Gold, Silver, and Space Gray, while the iPhone X comes in Silver and Space Gray.

The urBeats3 earphones with 3.5mm jack are available in Gray, White, Blue, and Black. Both models are priced at $99.95, and will be available for purchase this fall.



In addition to new urBeats3 earphones, Apple has also introduced new colors for its wireless W1-equipped BeatsX headphones. The BeatsX headphones are available in Silver and Matte Gold to match the iPhone 8 colors.

BeatsX are priced at $149.95 and will ship out in three to five business days for orders placed today.

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Beats Launching New Studio3 Wireless Headphones With Pure Adaptive Noise Cancelation

Beats today introduced new Studio3 Wireless over-ear headphones with so-called Pure Adaptive Noise Canceling technology.



Beats Studio3 Wireless deliver up to 22 hours of battery life with Pure ANC on, and up to 40 hours with Pure ANC off. Fast Fuel quick charging technology provides three hours of music playback with a 10-minute charge.

Here’s how Beats describes Pure ANC:

This groundbreaking new technology uses advanced algorithms to continuously monitor your listening environment, so that it can best block out ambient noise—not only on an airplane, but also in a noisy café or a busy office. Pure ANC also evaluates fit and adjusts for leakage caused by hair, glasses, different ear shapes and movement of your head as you go about the day. Additionally, Pure ANC simultaneously checks what you’re hearing while noise canceling is applied against the original music content to adjust and ensure optimal audio fidelity. What’s remarkable is that Pure ANC’s real-time audio calibration operates up to 50,000 times a second.

Like AirPods, the Studio3 Wireless are equipped with Apple’s custom W1 chip for instant pairing with an iPhone, iPad, Mac, or other Apple devices, and seamless switching between iCloud-connected devices running at least macOS Sierra, iOS 10, or watchOS 3.

Beats Studio3 Wireless can be ordered on Apple’s website starting today for $349.95 in the United States, $399.95 in Canada, and £299.95 in the UK. Prices vary elsewhere. Shipments are estimated to begin in mid October.

The headphones are available in six colors at launch: Red, Matte Black, White, Porcelain Rose, and Shadow Gray.

Tags: Beats, W1

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