Apple’s next NeXT: how buying Beats launched a sneak attack on the future of sound

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When Apple announced it was acquiring Beats in 2014, lots of critics scoffed and some even suggested the purchase was evidence that Tim Cook was just grasping at straws, with a good measure of racist-tinged denigration of the value of LA-based music firm on the side. Why was the most valuable, competent and profitable tech company on earth prepared to spend $3 billion– by far the most it had ever paid in an acquisition– to get Beats?

Apple Discounts BeatsX, Solo3 Wireless, and Powerbeats3 Wireless by $40 to $60

Apple has discounted its BeatsX, Solo3 Wireless, and Powerbeats3 Wireless headphones by $40 to $60 for a limited time in the United States.

Apple’s discount on Beats Solo3 Wireless headphones also applies to the newer “Neighborhood Collection” colors.

Apple’s BeatsX deal matches some other retailers, but Amazon and Best Buy each have better deals on the Powerbeats3 Wireless and Solo3 Wireless, with the products on sale for as low as $134.99 and $199.99 respectively.

Like AirPods, the BeatsX, Solo3 Wireless, and Powerbeats3 Wireless are equipped with Apple’s W1 chip for instant pairing with an iPhone. They can then simultaneously connect to an Apple Watch, iPad, and Mac via iCloud.

All three headphones feature Fast Fuel. Five minutes of charging provides up to three hours of playback for the Solo3 Wireless, two hours of playback for the BeatsX, and an hour of playback for the Powerbeats3 Wireless.

Apple’s special Beats prices are available in the United States only for a limited time.

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Related Roundup: Apple Deals
Tags: Beats, BeatsX

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Third Man Records Reveal Exclusive New Beats Solo3 Wireless Headphones Launching November 24

Beats By Dre today unveiled an all-new black-and-yellow version of the Beats Solo3 Wireless Headphones, which will be exclusive to Third Man Records. The Third Man Records Limited Edition headphones will cost $329.50 — which is $30 more expensive than other Solo3 headphones sold by Apple — and officially go on sale Friday, November 24.



For the $30 premium on other Solo3 Headphones, customers who purchase the Third Man Records edition will get a custom carrying case, black-and-yellow 3.5mm braided cable that matches the headphones, and an exclusive flexi-disc featuring The Raconteurs’ song “Level.” The headphones also feature a few details related to Third Man Records, including the company’s logo and stripes on the inside and outside of the headphones, respectively.

Visit the Third Man Store to pre-order the new Beats Solo3 Wireless Headphones today.

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