Apple is promoting the photographic capabilities of the iPhone 8 Plus in a new advertisement released on Saturday morning, with the ad highlighting the new Portrait Lighting mode included with the iPhone by showing the effects users can produce using the feature.
Briefly mentioned during Thursday’s GoPro launch event, the new Hero 6 Black with GP1 chip compresses ultra high-resolution video into manageable chunks of data using High Efficiency Video Coding, the same standard adopted by Apple in its latest operating systems.
Apple today has shared a new advertisement for the iPhone 8 Plus touting the new Portrait Lighting feature. The video was uploaded to Apple’s YouTube channel and comes in at 38 seconds, showcasing the various new effects that Portrait Lighting offers.
Apple has released a new ad showcasing the new Portrait Lighting mode on the iPhone 8 Plus that lets users create dramatic studio lighting effects when shooting in Portrait mode.
Titled “Portraits of Her”, the ad features Shannon Wise of music group The Shacks walking along a sidewalk and singing the band’s 2016 single “This Strange Effect” as the camera transitions through the Portrait Lighting mode’s range of effects, such as Natural Light, Studio Light, Contour Light, and Stage Light.
The short ad concludes with the iPhone 8 Plus operator showing Wise her portrait photo as he taps through the various effects in the Camera app interface before choosing a favorite.
The Portrait Lighting feature on the iPhone 8 Plus and iPhone X uses sophisticated algorithms to calculate how facial features interact with ambient light. While developing the new camera feature, Apple reportedly studied the work of professional portrait photographers as well as famous painters to see how lighting has been used in the visual arts throughout history.
When Apple execs stepped onstage for September’s big iPhone X unveiling, they had precious few surprises up their sleeves. This year’s iPhone keynote became one of the most spoiled in history, thanks to major software leaks — and a pair of industrious young developers who dug into Apple’s code to pierce the veil of Apple’s […]
Every week here at the Cult of Mac Store, we’re busy finding great deals on tech tools, gadgets, and courses. This round, we’ve got an email app contender for Outlook and Gmail, and an all-purpose, waterproof HD camera. Also check out the comprehensive course in the Microsoft Office suite, and a video editor packed with […]
After reports circulated on social media about two iPhone 8 Plus exhibiting a swollen battery out of the millions shipped, Apple is reportedly looking into the situation surrounding the accounts and the phones themselves — as it nearly always does.
In this week’s top stories: Apple release iOS 11.0.1 as well as its next round of beta updates, we discuss iOS 11 battery life concerns, Apple faces off with the FCC, and much more. Read it all below… more…
After facing intensifying pressure from Chinese regulators, Weibo announced this week that it has hired 1,000 “supervisors” whose primary responsibility will be to censor content on the social media platform. The move marks a new turn of censorship for Weibo, one of the most popular social media networks in China…